Start taking orders in a week.

Most restaurants start taking orders in about a week. Marketing is fully set up within two weeks. The 90 days after that is refinement on marketing that is already running, not a wait before you can trade.

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Three beats. A week to orders, two weeks to marketing, then ninety days of refinement.

  1. Week one

    You start taking orders

    Direct ordering goes live on your own website and your own iOS and Android app, and on your Google Business Profile and your Yelp page. Every order settles to you, and you decide who carries the 1.5% platform fee: the diner at checkout, you, or your menu prices.

    You send us manager access to those listings, a recent card processing statement, your menu and your photos. We build the site, the ordering menu, the app, payments, delivery and the POS connection. Nothing goes live until you have read it and said yes.

    Pontún does

    The audit, the build, payments, delivery, the POS connection and the launch.

    You provide

    Access, a statement, your menu and photos, and one read through.

  2. Within two weeks

    Your marketing is fully set up

    Your Google Business Profile and Yelp page are complete and consistent, the photo library is built, the review system is switched on, the third party order links that intercept your name are replaced with your own, and email, SMS and push campaigns are sending. Your flyers, QR inserts, stickers and table cards are printed and with you.

    Pontún does

    Profiles, listings, photos, reviews, campaigns and the print materials.

    You provide

    A yes on the offers and the wording. Nothing else.

  3. Then 90 days

    Ninety days of micro adjustments

    We compare against the baseline we set at launch, improve the campaigns, posts and listings that are working, answer your Google and Yelp reviews, refresh photos, and present the roadmap for the next quarter at the end of it.

    You stay on DoorDash, Uber Eats and Grubhub through all of this. They bring you new diners. Our job is to move the repeat ones onto your own channel.

    Pontún does

    Campaigns, review responses, SEO, photo refreshes and reporting, every month.

    You provide

    Monthly priorities agreed with us, and a quarterly review.

One week is the fast case, not a promise. Your menu size, how many locations you run, how fast we get account access and whether your POS is on the supported list all move the date, so we give you one once we have seen your setup.

What stays yours. All of it, including if you leave.

Your domain

The site is built on the domain you already own. We do not put you on a Pontún address and we do not hold the registration.

Your menu

Your items, your prices, your photos. We advise on menu strategy and pricing, and you decide. Nothing changes without you.

Your customer list

Every direct order, loyalty signup and app download builds your first party list. You own it. We hold manager access so we can run campaigns on it.

  • Your Google Business Profile and Yelp page stay in your name. We are added as a manager, not as the owner.
  • The 1.5% platform fee applies to online sales, and you choose who carries it: the diner at checkout, you, or your menu prices. See pricing.
  • Delivery is a separate charge. On delivery orders the diner pays the delivery fee, and you do not cover any part of it.
  • The subscription is month to month. There is no setup fee and no minimum term.

Start with the audit. It costs you nothing to see the numbers.

Send us your menu and your current setup. We will tell you what the marketplaces are costing you before we ask you for anything.

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